Predictive analytics

Marco’s invests almost $100,000 a year into a data analytics tool designed to help franchisees select the best areas in which to build a Marco’s Pizza. The tool pools together demographic information, shopographic information, as well as streetlight data. This data helps us understand not only the total traffic near a potential store — but also where they are coming from and where they are going.

The tool also provides insights into the performance of nearby competitors, and helps us identify which co-tenants best complement Marco’s.

All of this data allows us to project the likely performance of a given location, which is a huge advantage for franchisees looking to secure the best possible real estate.

Growing brand recognition

Marco’s Pizza has been named a top franchise opportunity by Entrepreneur, Forbes, Franchise Times and many others. One reason for the accolades is strong, consistent growth that has turned us into a national brand.

That process is accelerating. We launched our first national television campaign in 2019 and the ads have contributed to strong growth in brand recognition and same-store sales.

In addition to driving greater customer volume to franchisees, the national TV campaigns are building brand recognition in markets where Marco’s has a small presence or none at all. This creates a huge opportunity for multi-unit operators to enter a market full of customers who already know Marco’s and are primed to try us.

An experienced support team

Marco’s leadership and support team is full of restaurant and franchise industry veterans who have helped other brands grow quickly and profitably. Marco’s leadership team members have played major roles in the success of Burger King, Taco Bell, KFC, Fuddruckers, Kraft, Wheaties, Coors, Domino’s Pizza, Ford Motor Company, Gatorade and other well-respected brands.

They have built an operations team with experience helping franchisees succeed — whether they are planning to own a handful of Marco’s locations or dozens. In addition to the leadership team, each franchisee has access to a Franchise Business Leader or Area Representative, a Field Training Specialist and a Regional Marketing Manager.

Open territory

In 2020, Marco’s opened its 1,000th location. That’s an incredible milestone for any brand, but we still have tremendous room to grow, with opportunities in nearly every market and huge growth opportunities in most of the country. We expect to double our units by the end of 2025, and we easily have room to double again by 2030.

One key to accelerating our growth is partnering with multi-unit investors eager to take advantage of these opportunities to own entire areas — not just one or two stores. While we love our smaller operators, we recognize that larger franchisees with strong operations can help scale the brand most effectively. That’s why we’re offering special incentives to encourage growth.

Incentives for Multi-Unit growth

Marco’s is currently offering incentives to franchisees who build over 5 units. The incentive takes three forms:

1. Discounted franchise fees based on number of units
2. Royalty discounts for expansion based on the number of units
3. Additional incentives for developing 4 or more units on an accelerated timeframe