TV and Streaming Advertising

Marco’s advertises extensively on a wide range of national cable television networks, concentrating our ad buys around the times customers are most likely to order pizza. The national advertising has driven a rapid increase in brand awareness for Marco’s Pizza and same-store sales increases.

We also take advantage of streaming platforms (CTV/OTT and YouTube) to target video ads to households in existing stores’ delivery areas.

Public Relations

Marco’s works alongside public relations agencies to promote the brand, leadership team and franchisees in national media outlets. We promote grand openings. We also listen to franchisees to learn your personal stories with the help of our public relations agency, Fishman PR. We then share those stories with local media to get earned media placements that help drive business.

Search/Digital/Social

We work to provide your store with a robust presence in search engines and other digital media channels. Our Field Marketing team also works with franchisees to support local digital advertising efforts.

Enterprise Email Marketing

We have a dedicated team that develops national and local store emails targeted to your existing customers to drive repeat business.

Regional and DMA advertising

In larger markets with multiple operators, we assist in developing marketing plans for unified groups to improve overall market awareness.

Local Store Marketing (LSM)

The Field Marketing team works closely with franchisees on their Grand Opening plans as well as assist with ongoing local store print and digital marketing. Our in-house creative team also assists you with creative assets needed for your local market area. We also host a monthly LSM tips call to share best practices among franchisees.

Initial training

New franchisees start off with five days of classroom training, which covers the operational basics of managing and marketing a Marco’s Pizza. We encourage you to have at least one other operator attend with you.

After the classroom learning, you will spend six weeks at a certified training store. You’ll learn everything from proper dishwashing and sanitization to pizza prep, management, guest services, how to manage the point-of-sale system, how to access and use the Marco’s University e-learning resources and much more. Essentially, all the skills that a successful General Manager would need to know to run a location.

You will then receive an additional week of training in business management, P&Ls, employee engagement and operations mastery.

Ongoing support

We’ll be there with you for your store opening to make sure everything goes smoothly and to iron out any wrinkles. We’ll also provide operational support for your Grand Opening celebration to ensure a great customer experience for first-time guests.

You’ll have direct ongoing support from a Franchise Business Leader or Area Representative and a Regional Marketing Manager. You can expect to communicate with them regularly, especially during your first year in business. And whether you are in Year 1 or Year 23, they’ll still be there to support you when you need them, and to check in to share best practices and help you get the most out of your business.

While robots and drones have a ton of potential (and we look forward to talking to you about them during a brand presentation), there are less flashy technologies that simply make Marco’s better for customers and franchisees. Here are some examples:

• The Marco’s University e-learning platform, which puts operations manuals, videos, certifications and actionable strategies directly on your smartphone via an app. It’s an incredible tool for training employees, too, since it ensures a consistent training process and puts a ton of know-how into the hands of less experienced employees.
• Tell Marco's Guest Surveys. We capture customer feedback and provide a simple dashboard to help owners gauge the guest experience in their stores. We track how customers rate us on timeliness, order accuracy, friendliness, problem-free experience, likelihood to recommend and overall satisfaction. You can also see how customer satisfaction varies by time of day, which helps identify operational issues that may be impacting certain dayparts and shifts.
• Integrated tools for ordering and staffing. We use point-of-sale data to help you manage inventory. Are an unusually large number of people buying Hawaiian Chicken pizzas? Then you might need to order some ham and pineapple to keep up. How much staffing is needed to handle peak demand hours? Marco’s systems will spot trends and make recommendations. Better yet, we tie those recommendations directly into ordering systems to make it incredibly simple for you and your managers to keep your store stocked and ready for the next round of customers.
• Delivery IQ and routing. Orders tend to come in from different neighborhoods in batches. By using mapping tools, we are able to build delivery routes that allow drivers to deliver pizza more efficiently. It’s a huge win-win. Customers love speedy service, and your drivers love collecting more tips, which means more long-term retention of both customers and employees.